Contributed to the commercialization and global retail expansion of the Pudgy Penguins IP

Development and retail launch of Noah Schnapp’s footwear brand, building the sneaker product line and supporting its expansion into Amazon distribution.

Launch campaign for YC backed pre-seed startup Aseon

Developing new IP initiatives and partnerships to expand the BONK ecosystem beyond crypto into broader consumer culture.

Scaled Wooshi’s digital presence through growth marketing and audience development, expanding the reach of its character IP online.

Built the Degen mascot IP from the ground up, developing the character, Web2 social presence, and marketing campaigns to expand the brand beyond crypto

Helped expand the BabySnek character IP by supporting its growth across Web2 channels and broader brand initiatives

Scaled Ponke’s brand across mainstream social platforms through audience growth, product drops, and strategic partnerships.

Developed the marketing campaign and creative assets for the launch of Magic Eden’s Emmy mascot blind box collectible.

Supported the expansion of the MEW brand beyond crypto by helping scale its Web2 presence and broader IP initiatives.

Grew SNEK’s presence across mainstream social platforms through animations and growth marketing.

Contributed to the launch of ASUS’s new product by developing the creative direction and campaign assets for its marketing rollout.

Supporting the international expansion of the Thai-born IP, helping position the brand for breakout growth in Western markets.

Helped expand the BabySnek character IP by supporting its growth across Web2 channels and broader brand initiatives